Integrated media firms Ziff Davis Enterprise, US, and JAZD have announced the launch of the TechDirect directory for global enterprise IT buyers. Built and powered by JAZD, TechDirect is projected to offer comprehensive information on technology vendors and their products, along with product comparisons, downloadable specifications, pricing and marketing literature. It is expected that buyers will use these pieces of information at specific points in the purchasing process.
TechDirect will also integrate editorial content, peer-to-peer community/review features, and additional vendor information from other Ziff Davis Enterprise brands. These include eWEEK.com, an enterprise IT news site, and WebBuyersGuide.com, which houses a library of white papers, case studies, research reports and other tools. TechDirect is scheduled for launch in Fall 2009.
While Ziff Davis Enterprise offers enterprise IT editorial content and engagement solutions, JAZD offers online, B2B, directory-driven marketplace platforms.
Search for more such STM services in K-Store
Discuss this NEWS
