Integrated media firm Ziff Davis Enterprise (ZDE), US, has announced that it has launched Smart Social, a turnkey social media solution that leverages industry expertise and existing professional networks to engage qualified group members, based on specified criteria, to drive high-level discussions and deep engagements.
Smart Social is a multi-touch, push-pull solution that is comprised of a number of tightly integrated activities around key technology topics, including a dedicated LinkedIn group, a companion Community Connection (CC) page on any of the Ziff Davis Enterprise brand websites - eWEEK, Baseline, CIO Insight and Channel Insider, expert ZDE content creation and group moderation. The CC page features an engaging set of topically-focused content, sponsor assets, links, and discussion threads to generate community interaction within the LinkedIn group, increasing user value and fostering higher-level discussions between all parties.
Smart Social works for a variety of IT technology solution offerings and allows marketers to share content with social value and variable depth on a broader level. When combined with third-party subject matter expertise, Smart Social enables a vendor's sales teams to proactively engage with customers and respond to their needs.
Ziff Davis Enterprise creates, manages and nurtures the growth of every Smart Social program. This includes the development of custom blog posts, discussion threads, and custom groups to ensure audience alignment with the topic. Ziff Davis Enterprise Subject Matter Experts will work with the sponsoring vendor to showcase how they can solve critical, detailed user issues and foster community around solutions.
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