The automobile industry confronts disruption on multiple fronts, with challenges around data access, sharing, and control of data taking center stage. Industry stakeholders should devise a standardized convention on how data is shared and disseminated between them to overcome this disruption.
Dealers have been fighting DMS companies and OEMs to maintain control of their data. OEMs are increasingly assertive in their demands for access and control of dealer data. The vendor community is caught in the middle, trying to keep everyone happy while not missing opportunities to grow, prosper, and innovate.
The solution lies in Dealers, OEMs, Vendors, and DMS companies coming together to devise a standardized convention for all relevant operational data points in the retail automotive ecosystem. If industry stakeholders collaborate, the sky is the limit in terms of how the auto industry will evolve, innovate, grow, and prosper in this increasingly connected, data-driven world.
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