A taxonomy is crucial for an enriched customer experience. It offers a clear and concise system for classifying merchandise, which means customers can quickly and easily find relevant products. Correctly classifying merchandise translates to a higher visitor count, a higher conversion rate, and higher sales numbers.
One of the key drivers for an excellent taxonomy structure is accurate attribution. Proper attribution makes the buying process smoother. When items are correctly attributed, it is easy to locate specific items or features within relevant product search results. Furthermore, proper attribution helps save time by showing the customer the required products quickly.
Attributes can be words, numbers, Booleans, or a selection from a list of set values. Navigating these attributes makes it simple to sort products by features essential to the buyer, thus eliminating irrelevant products in a grouping. Additionally, analyzing a list of attributes can help customers decide between two or more products.
Successful digital merchandising has a taxonomy structure with clear attribution that can be quickly searched, returning relevant products, and filtering out irrelevant ones. As new products are introduced, the taxonomy can be reviewed and improved upon, ensuring that consumers continue to see relevant products in their search.
A better overall taxonomy structure will help merchants sell more products, customers make more informed choices, and businesses see improvements in sales.
Brought to you by Scope e-Knowledge Center, an SPi Global Company, a trusted global partner for Digital Content Transformation Solutions, Knowledge Modeling (Taxonomies, Thesauri and Ontologies), Abstracting & Indexing (A&I), Metadata Enrichment and Entity Extraction.
Please give your feedback on this article or share a similar story for publishing by clicking here.