The impact of dirty data, which includes outdated, missing, incorrect information or duplicates, on enterprises is massive. Dirty data skew reports, automated processes, workflows, and campaigns and cause productivity loss and wasted spend. Enterprises can overcome dirty data challenges with the help of B2B data services.
Six core elements —data standardization, URL fill, updating company data, updating contacts, sourcing new contacts, and verifying email addresses— make up B2B data services.
The first core element, data standardization, also referred to as normalization, creates an enforced, organized, and consistent environment for entering data into CRMs. The following element is URL fill. URLs are unique identifiers for companies. Hence, it is best to append URLs when accounts are deduped and company data appended. The third core element in B2B data services is updating existing company data. Appending company data to existing leads and accounts helps identify the most qualified buyer and concomitantly increases revenue.
Updating existing contacts is the fourth core element. It enables segmentation, personalization, and targeting messages to run effective marketing automation campaigns. Therefore, ensure contacts are updated by appending fresh contact data sourced from the web. Furthermore, sourcing new contacts that meets targeted companies and personas is critical. That is why it is the fifth core element in B2B data services. Sourcing data from the web can uncover new contact information that does not exist in any database. Finally, it is critical to verify email addresses because bounced emails are a colossal waste of time, money, and resources.
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