Treating content or the knowledge used to store, communicate, curate and serve organizational goals as a strategic asset is vital to successful digital transformation initiatives. It is the common element required to transform both customer and employee experience. To meet the current demands of both the customers and the employees, enterprises however have to make the content intelligent and responsive. Intelligent content forms the basis of the information fabric for digital transformation and enhances the digital transformation strategy of an organization.
Agile processes and automation are necessary to augment the skill set of the present workforce and enable them to work with the machines of tomorrow. In other words, human first and machine augmented is what digital transformation is all about. To enable machines to work with human knowledge, information needs to be intelligent content or in a machine-friendly format.
Intelligent content is readable and usable by both humans and machines. It is structured, stored in topic-specific components, reusable, format-free and enriched with metadata. Intelligent content is created using structured authoring tools, and by enriching the information with the right metadata and classification information such as taxonomy terms. That is why, as mentioned earlier, it forms the basis of the information fabric for digital transformation.
Intelligent content — centralized intelligent content — provides several benefits for organizations, namely consistency, reduced information redundancy, adaptive delivery to any channel, reduced desktop publishing costs and improved localization workflows. Furthermore, a structured content approach makes sense when content is business critical and plays a vital role in digital transformation initiatives.
In short, structured content improves business agility, provides governance and control, improves content findability, and makes an enterprise truly digital.
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