The British Board of Film Classification (BBFC) announced the first phase of its development project to explore the power of Artificial Intelligence (AI) solutions in content classification. Driven by the BBFC’s dataset and human insight from over a century of viewing content, the project will complement the BBFC’s existing classification and compliance processes.
Partly funded by Innovate UK, the BBFC is developing a prototype for a bespoke AI tool that will identify and tag content issues. In close collaboration with the Amazon Web Services (AWS) Machine Learning Solutions Lab and AWS Professional Services teams, BBFC has utilized AWS's advanced Machine Learning (ML) and Natural Language Processing (NLP) technologies to develop a multimodal tool.
The BBFC is also developing a separate tool for determining and assigning international age ratings, which can be used alongside the tagging tool. This scalable solution aims to enable distributors and streaming services to obtain age ratings and content advice for multiple territories in a streamlined and cost-effective way. Both these tools share the ultimate goal of driving down the cost of classification in the future.
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