A solid taxonomy that leverages tagging to keep track of various program elements is central to maximizing digital marketing optimization opportunities.
A tagging system is vital to quickly and regularly optimize audience acquisition sources, calls-to-actions, content types, and campaign performance. Without this tagging, there will be lots of data but few insights.
Moreover, a solid taxonomy brings structure and granularity to data, allowing insights to crystallize so that the right actions can be taken to boost business results.
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