The Union of European Football Associations (UEFA) has various photographers shooting editorial, commercial, and operational content during the regular season and marque events. In practice, it meant that the end-users would have access to a mix of soccer images from different suppliers, sources of content, and photography styles, depending on their asset rights. How did the UEFA bring order to this vast collection of soccer images from various sources and make it easily accessible to end-users?
UEFA tagged assets so that the end-users can readily retrieve the images. Tagging digital assets are critical for libraries such as UEFA’s extensive library of text, photos, and video. The digital image team at UEFA mapped keywords being used by the photographers onto tags in UEFA's controlled vocabulary to make the tags filterable for the end-users. The controlled vocabulary was also circulated to the photographers for reference.
The team also found applying governance to matches held throughout the regular to be a more significant challenge. Tagging individual photographer’s editorial images had to be done correctly because the photographer may not know that a particular camera in a certain position goes by a specific name in UEFA's controlled vocabulary. Subsequently, it was up to the UEFA’s team to improve the quality of the tagging. Therefore, the key is getting the taxonomy, vocabularies, and metadata standards governance right for the UEFA team.
Large enterprises can also leverage the UEFA methodology, considering enterprises will have different divisions using different names. Therefore, if enterprises take taxonomy and metadata governance seriously, the user experience would not be impacted.
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