It is exciting to see digital accessibility as a theoretical and practical concept gaining prominence among enterprises. However, enterprises must stay on track to ensure that the awareness translates into progressive change. One of the most effective methods for ensuring accessibility is to adopt a top-down buy-in approach.
Building an accessibility-first culture does not occur overnight or in a few months. It takes time. The key is to take the first step—a step as simple as teaching everyone how to use proper headings.
The reason for the many gaps in accessibility is a lack of education and training. Companies need to train everyone, not just the product development teams. For, the development team can create an accessible website. Still, all their hard work will be undermined by the minute someone from the marketing posts a video without captions, a graphic designer creates an image with poor contrast, or a sales professional publishes an inaccessible PDF file.
In short, accessibility is everyone's responsibility. Companies should continue to educate their employees and help them conquer small steps in accessibility until it becomes muscle memory.
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