Data taxonomy can help marketers analyze the impact of each channel and tactic. Track changes in performance and take effective decisions on optimization. Furthermore, data taxonomy will improve data standardization practices and business processes. In addition, it will enhance the marketing department’s data integration framework across inputs.
Today, a marketing leader is also a citizen data scientist, says Moira Freeman, product manager at Massachusetts, USA based organization Visual IQ. A citizen data scientist is someone who can derive insights from cross-channel and multi-device data. Therefore, becoming one, the marketing leader will enable the team to maximize the impact of marketing by building a marketing taxonomy. Furthermore, according to Moira, one of the foundational elements of a marketer as a citizen data scientist is defining and using marketing data taxonomy.
The configuration of taxonomy is a very important process. It has a direct impact on the marketer’s ability to deliver recommendations that are in line with the unique needs of a business. Correctly configuring marketing data taxonomy will help align it with the specific structure and terminology of an organization. This will enable marketers to optimize campaigns and improve return on investment.
Click here to learn the four steps, marketers looking to deliver powerhouse advertising and marketing should follow to build data taxonomy.
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