If intelligence is “a force to maximize future freedom of action”, then anything with more intelligence is more likely to succeed. Hence, if a piece of content is embedded with intelligence via metadata at the beginning of its lifecycle, it is more likely to generate a higher return on investment (ROI). Scott Stickland, a Senior Business Analyst at CCC/Ixxus, describes how identifying minimum viable metadata (MVM) for a given content enhances its ROI.
Well-described content — content that can be described as ‘intelligent,’ ‘semantically-enriched,’ or ‘smart’ — maximizes the potential to exploit future opportunities and augments the ROI made on the content. One surefire way to add intelligence is to begin by defining the Minimal Viable Metadata (MVM), for a given content. MVM is a set of bare minimum information used to describe each element of content.
Ideally, MVM should reflect a mix of external factors, such as the market verticals in which an enterprise operates, compliance requirements (e.g., industry standards, government policy), as well as internal factors, such as content strategy, subject matter expertise, IT systems, etc. Once established, the MVM will allow an enterprise to unlock the potential of their content, both internally and externally. With MVM in place, enterprises possibly will accelerate production timelines, reduce and eliminate bottlenecks, and find new ways to drive revenue and cut costs associated with the content.
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