Categorizing games meaningfully and consistently present a challenge because there are diverse game archetypes and hybrids. The constant innovation happening in the field adds complexity to the challenge. A well-defined taxonomy like the recently launched game taxonomy would help in grouping, classifying, and labeling, so that information can be exchanged quickly within the game ecosystem. It would additionally offer game developers and publishers’ actionable insights for game production and marketing.
The game taxonomy leverages industry-recognized genre definitions that transcend both the App Store and Google Play’s subcategories. It acts like a classic drop-down menu that can be accessed whenever applicable games category apps are available. Though the nomenclature for the filter is reasonably similar, they are exceedingly narrower than the subcategories available in both the app stores.
In addition to helping to describe the features of games clearly, the taxonomy offers new insights into the performance of games at the subcategory level. Furthermore, with the help of the taxonomy, game developers and publishers can segment data and gain an understanding of what makes their games successful. Users can utilize the taxonomy to segment a select cohort of existing games from diverse genres that fit a narrow contingent of characteristics and identify trends at the mechanics level.
As the taxonomy can be incorporated across all enterprise products, it facilitates diverse use cases and several aspects of market research, game development, and release strategy. Furthermore, at nearly every stage of planning a new title, this feature will help uncover competitors’ strategies and allow for critical takeaways on how games within a certain subgenre perform over time.
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