Synaptica Insights is a regular series that showcases stories; news; learning from customers and partners of Synaptica; and insights from colleagues and influencers. In the latest edition, Narendra Venkatramani (Venky), Senior Vice-President, Sales and Marketing of Scope e-Knowledge Center (Scope), discusses his career; his role in Scope as a member of the core executive team; the trends in the publishing industry; and the overall business objectives of Scope. A large part of this interview elaborates on how the combined market-leading strengths of Scope and Synaptica can offer significant benefits to the professional publishing industry.
Information management is one of the key topics discussed in this interview. Venky believes information management will continue to describe an upward trajectory. Progressively publishers will produce digital content in multiple formats. Consequently, the question that will keep everyone involved in the professional publishing industry thinking would be how to simplify discovery, classification and tagging of content. According to Venky, taxonomy management, in one form or the other, is the answer.
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