The power of taxonomies has been growing in proportion to the importance given to knowledge management in an organization. Organizations have realized that how they classify content has the potential to generate additional revenue. This has made many invest in taxonomy for their content. However, beyond the ROI (Return on Investment) aspect, taxonomy can help web users navigate through event details and education programs to press releases and blog posts to find the content they want.
Layla Masri, president of Bean Creative believes that taxonomy helps “to create very meaningful relationships between the things on your site—whether it’s content, events, whatever—and to guide the users in ways that are relevant to them so that they can find content quickly and easily,”
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