A well-designed taxonomy can help Business-to-business (B2B) buyers easily locate the resources they need to make a purchase decision. However, while designing an enterprise taxonomy, there is danger in chasing taxonomy perfection and flying too close to the sun. So, how do you determine utility over perfection?
There is no such thing as a perfect taxonomy. Taxonomies have to be continually adapted to an evolving environment. Therefore, it is best to identify what can work best for your current audience and situation at this point. Embracing the fact that taxonomies are imprecise and inexact will empower you and enable you to recognize what can bring you the most value for the least effort and resources.
So, if there is no perfect taxonomy, are we to be saddled with deficient taxonomies? No—that’s where iterative taxonomy comes into play. Iterative taxonomy development is the incremental, progressive, logical development of taxonomy over time. A rule of thumb while implementing iterative taxonomy development is to ask, “Is it better than it was?” If the answer is yes, then your iteration is worthwhile.
How can you start the next iteration of your taxonomy? First, go back to where you left off and consider the reasons why. Revisit things you decided not to do and see if it is the right time to implement them. Then, sync with your team to align on approach and priorities, make use of the metrics you’ve gathered, take a deep breath, and start again.
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