The benefits of implementing a marketing taxonomy range from how marketing assets get distributed with improved personalization, to ensuring the data used in the assets are privacy compliant and even brand safe. Besides, the interconnectedness the taxonomy offers allows marketers to measure the effectiveness of campaigns, content, coupons, catalogs, and other assets.
A marketing taxonomy creates a culture of collaboration and agility because the values are already predetermined and set up. It helps enterprises that implement technology rapidly to navigate the onboarding of new technology and make sure data does not fall through the cracks during the integration process. Furthermore, a dependable marketing taxonomy helps marketing teams to tweak campaigns at a moment’s notice.
In this manner, a marketing taxonomy enables an enterprise to be agile and respond quickly to new challenges. It’s a significant part of any business’s data strategy, with new benefits and opportunities as marketing teams get organized with data and assets to deliver up-to-the-minute effective campaigns.
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