A tagging taxonomy is one of the most critical components of research and will make or break an organization's ability to gain meaningful insights from users and customers. Done wrong, it might pull the rug from beneath researchers and hurt the trust their organization has put in them to provide accurate and reliable insights.
The foundation of a research structure is a taxonomy that defines what and how to tag. Tagging decisions turn research into a useful and powerful resource for an organization. Tagging taxonomies establish an agreement about how to collect, interpret, and act on research. They create a shared understanding of an organization’s domain, products, and services.
Taxonomies communicate an opinion about what's essential and inspire the exchange of insights across the organization. They also order research, so someone new to the organization or a team can quickly get up to speed on the users' experience. It is important to take a planned approach to developing a tagging taxonomy and building on the knowledge learned from developing a tagging taxonomy for earlier projects.
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