The World Health Organization (WHO) has developed a public health taxonomy for monkeypox conversations. The taxonomy provides an overview of how public health professionals can apply social listening to generate infodemic insights on monkeypox for public health response.
An infodemic accompanies every acute public health event. It leads to confusion, concerns, and risk-taking behavior, which harms health, prolongs or amplifies outbreaks, and reduces the effectiveness of response and interventions.
During COVID-19, public health professionals generated evidence-based insights to inform their response to the infomedic by successfully leveraging social listening combined with integrated analysis. WHO developed this methodology using a taxonomy to integrate multiple online and offline data sources and frame analytics to generate weekly recommendations for action. This approach is now applied to other emergencies and outbreaks, including the multi-country monkeypox outbreak in 2022.
A flexible taxonomy for monkeypox allows countries to quickly identify and organize questions, concerns, information voids, narratives, and misinformation from across different data sources. This taxonomy will enable countries to take a more systematic and routinized approach to data collection and analysis.
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