If current trends in e-commerce are an indication, keywords will no longer be enough to facilitate search in visual industries such as fashion and home décor. According to reports cited in this article, customers want visual search, and early adopters will experience substantial growth in digital commerce revenue. This new trend has been a long time in the making.
Of late, online businesses have been capitalizing on the ability of computer-vision technology to attract users and offer an excellent user experience. This fact is reinforced by the spectacle of online retail behemoths investing heavily in visual artificial intelligence (AI). When trendsetters, implement visual search into their retail experience it might well be the beginning of the end for keyword search, at least in the retail industry.
Many retailers are already experiencing the effect of visual search on their conversion rates. For instance, one retailer found that conversation rates were higher when customers used the visual search on their website. Another saw an immediate increase in average purchase value. Similarly, a leading lifestyle brands designer nearly doubled the average time customers spent on their website by implementing visual search.
These strong conversion rates indicate visual search enhances the user experience. Merely by letting customers upload the picture of what they want, customers are taken directly to the most relevant products, which is the ultimate user experience.
Consequently, the simpler visual search becomes, the harder it will be for customers to revert to keyword search. Clearly, in a business where user expectations are never static, visual search is all set to replace keywords in delivering enhanced user experience.
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