In current age of knowledge abundance, the scholarly community is turning its attention to the use of social media channels and other online platforms. Scholars have been increasingly integrating these tools into their everyday work, creating enormous potential to capture the digital traces of their research. Not surprisingly, then, in recent years academics have shown a growing interest in non-traditional ways of evaluating their scholarly 'impact'. The altmetrics, short for alternative metrics, allow researchers to gauge the impact and reach of their research in the social web beyond traditional citation counting.
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