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Behind The Scenes Of Apple's iPad Launch -

(forbes.com): In the run-up to the April 3 launch of Apple's iPad tablet computer, all appears calm. But behind the veil that obscures all Apple product debuts, the company is making last-minute changes to its book-selling categories and its process for certifying iPhone applications to work on the new, larger device, says mobile media research firm Busted Loop. San Francisco-based Busted Loop uncovered the information as part of its new AppSlice project, which aims to help consumers locate the best iPhone, iPod and iPad applications amid the sea of current offerings. By leveraging data available to Apple ( AAPL - news - people ) enterprise partners, AppSlice can see what kinds of electronic books Apple plans to offer on the iPad, as well as other sensitive information, says Busted Loop cofounder Josh Kastelein.

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