Science and Research Content

Business Realities of Tablets and E-Readers -

(editorandpublisher.com): There is a great deal of interest in the opportunities that tablets and e-readers are providing, and many see them as the saviors of newspapers. But publishers have to be careful about the hype surrounding these devices and should consider them thoughtfully before leaping on the bandwagon. One of the most striking things about the conversations is that they are primarily about the needs of publishers rather than the needs of consumers. It is a perilous way to approach any new product offering.

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