Multi-channel publishing has developed into a business imperative. Its growth was led by an escalation in the cost of production, as previously there was no proper means to reuse content. Media-neutral formats like the XML have now been identified as cost-effective methods to reuse and deliver content. XML, due to its portability, is being recognised as a de facto standard in content management, authoring and delivery. This white paper discusses the possible challenges faced due to content conversion and examines plans to minimise the cost and effort of conveying an XML-based content management system (CMS) to the clients. There are case studies of three publishers for better illustration.
Category: White Papers
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