(paidcontent.org): Though many professional analogue publishers are lazily shoveling their one-dimensional print editions on to e-readers, increasing numbers of them are also designing custom tablet editions that are truly suited to the device’s unique form factor. Traditional-media operators can take heart and feel flattered at digital-native developers’ stumbling attempts at mimicking old formats in new gadgets. But they should also stay alert - the digital space where old and new meet is providing ample opportunity for upstarts to cast themselves in incumbents’ image, and add plenty more besides.
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