Advancements in digital technologies have played a vital role in modernising the entire scholarly publication process, writes Prabhakar Bisen. The future belongs to alternative content formats such as videos, podcasts, posters, infographics, and plain-language summaries. The majority of users today use smartphones and tablets to access and search for information. Healthcare providers, publishers, and pharmaceutical companies are all embracing alternative content formats to provide users with content customised in the preferred format and platform.
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