(internetevolution.com): Is news a commodity? Is it like grain or oil, the value essentially being the same everywhere, decided in terms of how the market sees the thing itself, as opposed to how it sees the value of a particular provider? Rupert Murdoch is often mocked by the digiterati for sweeping statements regarding his confidence that users will pay for quality content if forced to do so. One poignant example is this interview with an employee of his own network, in which Murdoch answers "How do we make sure people pay for the online content?" with "It’s simple. You turn 'em off."
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