(scholarlykitchen.sspnet.org): How high a priority is the subscription model in your organization’s commercial strategy? Because of this framework or something like it, are we even equipped to detect the subscription’s proper place as a user preferences? If individual subscriptions aren’t a priority, how can we find the new sweet spot? Will we invest the energy and systems necessary to disrupt our own model? Or is this a possible Achilles’ heel, something that gives the likes of Amazon a distinct business advantage? Clearly, the subscription model is changing. Instead of annual subscriptions, we’re moving to monthly or even weekly subscriptions. Instead of renewal series, users want to keep paying until they stop. Instead of annual commitments, users are willing to commit for longer periods if the deal is right.
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