Science and Research Content

iPad publishing: Why the real challenge is the competition for attention -

(guardian.co.uk): There's optimism but a lack of confidence in the news industry when it comes to exploiting the iPad. Conde Nast is doing selectively ambitious projects, and a handful of titles are carefully pushing out sensitively planned apps - aware of the scrutiny of developing for this high-profile platform. Beyond the traditional media industry, there have been few innovative models for iPad news apps.

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