(tdfconsultinginc.com): Identifying, analyzing and improving the complex and interrelated variables in three layers of influence of STM journal marketing will lead to a more successful journal and higher revenues for its publishers. That's the message behind a new white paper released by TDF Consulting. In the white paper, the firm highlights that even niche journals operate in a highly competitive arena for authors, reviewers, users, and revenue and there are three levels of influence that must be considered by a journal's publisher to increase - or create - success for the journal..
Category: White Papers
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