Niketha McKenzie branded Credo Online Reference Service as ‘Academic Google’ to help change the way students interacted with the library website, and to give them a process that made sense to them. The response was overwhelmingly positive. ‘Students have been less frustrated during the process once Credo became our background research platform.’ To them, Credo felt ‘like Google, but on a more academic platform.’ Professors also noticed a difference. They liked seeing that there was a process students would actually use, and a tool that improved their research assignments. After years of trying to persuade students of the shortcomings of open web resources like Wikipedia, they had a tool they could point to that gave students the same level of convenience, but with vetted and appropriate resources.
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