(Ondemandmedia.com): News consumers are mainly interested in news coverage, not content. Coverage is a service that promises to keep its users "in the loop" about what is relevant to them and their peer groups. Because it is an ongoing, day-to-day service, coverage is all about loyalty: once consumers find a provider they like, they come back to it. And because of hyperlinks, in the web coverage providers need not be content providers (and vice-versa). This means that media brands' power – including their pricing power – will increasingly be a matter of how well they aggregate content – whatever its source – and not just how good their content is.
Category: Articles
Click here