Press releases are a popular vehicle to disseminate health information to the lay media. While the quality of press releases issued by scientific conferences and medical journals has been questioned, no efforts to assess pharmaceutical industry press releases have been made. This article by Bindee Kuriya of the Department of Rheumatology, University of Toronto; Elana C. Schneid of the Department of Medicine, St. Michael's Hospital, Toronto; and Chaim M. Bell of the Departments of Medicine and Health Policy Management and Evaluation, The Institute for Clinical Evaluative Sciences, Faculty of Medicine, St. Michael's Hospital, Toronto, seeks to systematically examine pharmaceutical company press releases about original research for measures of quality.
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