This paper demonstrates a set of techniques development by the River Campus Libraries at the University of Rochester (USA) which have facilitated a tight alignment between the services, collections, facilities, and digital presence of the Libraries with the academic needs of the undergraduate students, graduate students and faculty at the University of Rochester. The focus and study of academic work practices has been achieved through the adoption and adaptation of methods from anthropological and ethnography, which are then applied to the study of segments of a university community.
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