(Open Access Archivangelism): The phrase "the elephant in the room" was used by a librarian at a recent UK meeting to describe the big issues we were not allowed to discuss about how the current economic crisis is affecting scholarly communication. Representatives of all stakeholder groups present - including publishers - agreed that the economic crisis was hitting them badly, with cost-cutting happening across the board and hopes for growth put on hold. The curious feature of the conversation was that nobody present was able to discuss the one topic which could get us through the crisis and prevent the journals market collapsing, viz. the pricing structure for journal "big deals".
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