The author (Leigh Dodds, Engineering Manager, IngentaConnect) opines that Web 2.0 isn't a product, nor is it a single technology. It is a label that has been applied to the culmination of a number of different trends (social, business and technical) that have been influencing web activities over the past few years. Publishers should therefore be looking at these trends and how they affect their business and approaches to publishing content, rather than reaching for a concise definition.
Category: Presentations
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