(scholarlykitchen.sspnet.org): Since the phrase “Web 2.0” was coined, its premise has been to allow users to dynamically interact with content and to interact with each other about content. Although more users have joined the social media parade, applications for dynamic engagement with content are probably only in pre-adolescence. But as the social community matures, new services are emerging to help businesses derive explicit practical value from the core Web 2.0 service base.
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