The Radiological Society of North America (RSNA) has announced a three-year contract with The Charlesworth Group and the National Science and Technology Library (NSTL), a consortia headed by the Ministry of
Science and Technology. With this move, the Society seeks to increase international exposure to its journals Radiology and RadioGraphics.
The deal allows access to RSNA online journal and database content by NSTL's ends users, more than 500 Chinese academic institutions. The three-year renewable agency agreement combines a comprehensive marketing plan, sales support, targeted subscription marketing, translated materials, and a Chinese-language Website in an effort to spread the word about the Society's leading radiology journals.
RSNA is an association of more than 42,000 radiologists, radiation oncologists, medical physicists and related scientists committed to excellence in patient care through education and research. Starting in June 2008, RSNA began a close evaluation by embarking on a three-month free trial for Chinese academic institutions through the The Charlesworth Group. The trial gauged interest in online journal content among Chinese scholars. The trial proved that a contract with Charlesworth and NSTL would provide RSNA with access to this emerging market, create strong online brand recognition, and promote online Chinese usage.
