EE Times Group, part of United Business Media, has announced a partnership with integrated database management provider OMEDA to provide database management and email deployment services. The new database is expected to allow EE Times Group to engage with the engineering community at a deeper level.
In addition, EE Times Group recently hired Amandeep Sandhu as Manager of Audience Acquisition and Engagement to manage the global audience engagement strategy for EE Times, Embedded.com and TechOnline as well ESC global events. Sandhu is working closely with OMEDA to develop this new database.
OMEDA provides a full range of integrated fulfillment and database management services to media companies and information marketers. OMEDA enables marketers to integrate all of their disparate data – print products, digital versions, e-newsletters, web products, trade shows, events – into a master database featuring ‘one view of the customer.’
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