B2B information providers Reed Construction Data (RCD) and Hanley Wood, LLC have announced the formation of a strategic alliance. Under the deal, the companies will open up proprietary information channels in an effort to deliver richer, more valuable content to the construction industry.
The alliance will seek to leverage the existing products, audiences, customer relationships, capabilities and expertise of each organisation to deliver data and content rich directories in the commercial construction marketplace and other construction related audiences.
The companies will initially focus on integrating content from RCD's construction product directory, SmartBuilding Index, with information available through several of Hanley Wood’s web and tradeshow channels. In addition to providing enriched content, this joint effort will create new and unique marketing opportunities for building product manufacturers and construction companies.
Hanley Wood is a B2B media firm focused on the residential and commercial construction and design industries. Its portfolio includes magazines, websites, e-newsletters, exhibitions and conferences, custom marketing and data services. Hanley Wood is comprised of four operating platforms: Business Media, which publishes more than 30 magazines; Exhibitions; Market Intelligence; and Marketing, which plans, creates, and executes strategic and integrated marketing solutions for its clients.
