Reed Business Information International (RBI-I), a division of Reed Business Information, has chosen to deploy the EPiServer content management system (CMS) across all of its European journal websites. EPiServer CMS will be deployed to manage content and run digital marketing activities on the company's existing sites across Europe and for all new websites as they launch. Ultimately, EPiServer will help RBI deliver more engaging online experiences for audiences through its unique social community and real-time marketing analytics features.
EPiServer already has an established relationship with Reed Business Information UK, a subsidiary of RBI, through its partner Valtech. As part of this, Reed Business Information UK has already successfully deployed EPiServer CMS across its UK brands, including Flightglobal and Farmers Weekly.
RBI-I will use the EPiServer platform across the board for its entire European journal web presence, deploying EPiServer CMS, CMO, Composer and EPiServer Mail on its sites to build web pages, streamline and update content, create direct marketing campaigns and instantly analyse how digital marketing activities are performing. The company will also make use of EPiServer Relate to develop powerful and engaging online communities for its various brands, which include Strategies, Elettricoplus and Infofarma.
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