Market intelligence, sales and marketing services provider Publishers Communication Group (PCG), a division of Publishing Technology, Inc., UK, has announced that it has been selected by STM and business publisher Inderscience for sales and marketing representation in Europe and North America.
Under the partnership, PCG will drive strategic marketing planning and regional analysis in these territories. Also, it will undertake up-sell and renewal campaigns, sales visits and consortia negotiations on behalf of the publisher. Development of multilingual marketing materials and exhibition representation is also part of the comprehensive service. The programme will target key European and North American regions in the academic, government and corporate markets.
Inderscience publishes peer-reviewed international journals mainly in the areas of science, engineering and technology, ICT, management and business administration, energy and environment, healthcare and biosciences, and economics and finance. The publisher has a collection of ever-increasing significance, mapping new frontiers in emerging technologies in research, industry and governance.
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