Point-of-care reference solutions provider Epocrates, Inc., US, has announced it has acquired Modality, Inc. Modality is a premier developer of digital learning, assessment, training and reference applications for Apple mobile devices.
This acquisition is expected to expand Epocrates' product portfolio and accelerate the delivery of innovative clinical solutions for healthcare professionals. Key benefits of the acquisition include diversifying and expanding the breadth of clinical information available at the point-of-care to the Epocrates clinician network; leveraging the power of the iPhone and iPad devices to more rapidly introduce powerful solutions for clinicians; and enhancing the customisation and sophistication of Epocrates' interactive services, such as mobile video details and mobile resource centers.
With more than 175,000 US physicians using an Apple device and Epocrates' #1 ranked drug reference application, it remains the platform of choice among healthcare professionals. With Modality's iOS development expertise, Epocrates will now increase the volume and rapid delivery of new education and resource apps for clinicians.
Since the Apple store launched in 2007, Modality has introduced more than 140 applications for iPhone, iPod touch and iPad devices. Most recently, the iPad device is emerging as an ideal mobile companion for physicians. Epocrates will be focusing early efforts with Modality on developing robust, multi-media applications for the iPad device.
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