Teaching, learning and research solutions provider Cengage Learning, US, and Verba have announced that they are working together to help students surface a range of online pricing options for textbooks efficiently through participating college stores. Verba is a web application company that helps campus retailers provide cutting-edge, competitive retail experiences to the communities they serve.
Through this relationship with Verba, Cengage Learning products including eTextbooks and eChapters can be included in college stores' online listings of pricing options that are available through the CengageBrain.com retail site.
CengageBrain.com is Cengage Learning's single destination website - a one-stop shop - providing students with the choice to rent or purchase the company's diverse array of learning solutions. From the site, students can rent textbooks for up to 70 percent below off the suggested retail price or purchase print textbooks, eTextbooks, individual eChapters and audio books. The site also includes Cengage Learning's broad range of homework and study tools, and features a selection of free content and discounts for purchasing multiple products.
In addition to providing pricing transparency, Verba's online comparison tool is integrated into the college store website experience so that students do not need to navigate through multiple sites to see a wide range of pricing and format options, including those available via CengageBrain.com. By enabling the CengageBrain links, college store customers will benefit from the CengageBrain College Store Affiliate Program, claimed to be only one of its kind in the college publishing industry. College stores can also increase market share by satisfying more of their students through the stores' websites.
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