Business intelligence and integrated marketing solutions provider Access Intelligence (AI), US, and its Dorland Health division have acquired OR Manager, a media brand and events company serving operating room executives, managers and doctors. OR Manager's suite of publications, webinars, books and an annual conference will now become part of AI's growing healthcare business information group, Dorland Health.
OR Manager's content portfolio is aimed at improving surgical services, patient safety, cost management, technology and quality healthcare. It serves a market of 80,000 OR professionals. The co-founders of the 25-year-old OR Manager brand, Ellie Schrader (publisher) and Pat Patterson (editor), will remain in their positions. The new unit will work with Access Intelligence's SVP of Dorland Health, Diane Schwartz.
This acquisition continues AI's ongoing strategy to acquire companies with strong subscription-based products and events in well-defined strategic markets. In July 2009, AI acquired Contexo Media, whose portfolio included Dorland Health. The OR Manager acquisition marks a further expansion for AI into the niche markets of medical coding, case management, patient advocacy and operating room management.
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