Teaching, learning and research solutions provider Cengage Learning, US, has signed a definitive agreement that significantly expands its strategic partnership with the National Geographic Society (NGS) including the acquisition of the NGS school publishing unit and extended use of the NGS brand.
Since 2007, Cengage Learning and NGS have collaborated to produce English language learning materials for kindergarten through adult education in the global marketplace. The newly expanded relationship will further leverage NGS's content - including images, video and articles - and Cengage Learning's pedagogical expertise in the US and global education market.
Specifically, under the terms of the agreement, Cengage Learning will acquire National Geographic's digital and print school publishing unit, which includes the National Geographic Science series, an innovative core elementary science curriculum, National Geographic Explorer! Magazines, and Hampton Brown's literacy and language programmes - resulting in the formation of a global literacy, English language learning and content publishing brand.
Cengage Learning is currently NGS's exclusive international English language teaching partner. The new agreement extends that relationship for the development, marketing and distribution of NGS-branded materials across education in the school, higher education and library markets worldwide including in the US for English language teaching.
National Geographic reaches 400 million people annually and is home to one of the world's largest content libraries. NGS assets include over 11 million images, 100,000 hours of NGS video, maps and illustrations and more than 120 years of articles from the Magazine and its other properties. Building on Cengage Learning's strong position in the classroom and the library market, National Geographic's brand and content is expected to add tremendous value across new and existing products.
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