Technology media company TechTarget, Inc., US, has signed an agreement to acquire the websites, product offerings, and events associated with Computer Weekly and its sister channel-targeted brand MicroScope from Reed Business Information Ltd. The transaction is expected to close by the end of April, subject to the conclusion of the Transfer of Undertakings Protection of Employees (TUPE) consultation process.
Since its founding in 1966, Computer Weekly has been the leading choice for UK Managers, Directors and CIOs monitoring the technology landscape. ComputerWeekly.com receives an average of 425,000 visits and 1 million page views each month. It has an associated email database of more than 165,000 subscribers, 42 percent of which are senior level IT managers.
MicroScope has a long history of helping advertisers to reach the value-added resellers (VARs) that influence the technology purchase decision-making process. This site receives more than 100,000 page views each month and maintains more than 15,000 email subscribers. The change in ownership to TechTarget represents the latest stage of an ongoing evolution of Computer Weekly, which has made aggressive investments in its online capabilities as its core audience has shifted its information consumption habits to the web. TechTarget will accelerate these investments by devoting all staff and future efforts towards the websites and events offerings.
The print versions of both Computer Weekly and MicroScope will be discontinued when the deal concludes at the end of April.
The two websites complement TechTarget's established offerings in the region, including SearchDataManagement.co.uk, SearchNetworking.co.uk, SearchSecurity.co.uk, SearchStorage.co.uk, and SearchVirtualDataCentre.co.uk, by giving advertisers new and easier ways to reach the key UK and European IT decision makers at the right moment in their purchasing decision cycles.
With the addition of Computer Weekly, TechTarget will also pursue new events in the IT space in addition to its existing Storage and Virtual Desktop events, and will expand on custom events already run by Computer Weekly.
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