The American Psychological Association (APA) has announced that it has adopted DataSalon's MasterVision product in order to integrate and better utilise customer information from a number of its different data sources.
The system integrates institutional electronic and print subscribers, and data relating to individuals, including subscribers, member records, and author and reviewer details. It also incorporates a subset of Ringgold's Identify database which provides reference data for existing institutional subscribers, and lists of potential new institutional prospects classified by location, size, interests, etc. All source data is fully de-duplicated to create a clear summary page for each customer listing all known data in a single view. In addition, APA's individual contacts are linked to relevant institutions via DataSalon's automated matching techniques.
Fast and easy-to-use searching tools will enable APA's sales and marketing staff to segment and analyse this customer and prospect data in new ways to better target marketing, communications and sales activity. MasterVision also provides APA staff with access to a range of visuals, including pie charts, bar charts, cross tabs and maps: to explore and visualise APA customers in intuitive ways. Management dashboards combine charts and tables into a single view to provide one-click access to essential statistics and trends.
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