The Association of American University Presses (AAUP) has announced a new benefit programme in partnership with NetGalley, a web-based service that provides tools for publishers to share digital galleys and press kits. In addition to reaching traditional reviewers and media contacts, university presses can use NetGalley to share digital galleys with the international rights market, librarians, booksellers and retailers, bloggers and professors requesting desk copies.
The cost of NetGalley for an AAUP member publisher will depend on the number of titles hosted on the site each month. Regardless of their level of participation, AAUP members are eligible to receive a 10 percent discount off the normal NetGalley monthly subscription rate. Environmental information and solutions provider Island Press is one of the first AAUP members to subscribe.
NetGalley provides the real-time transmission of digital galleys and multimedia press kits. Publishers can also allow readers to request a printed galley. A major benefit of the programme is the opportunity for readers to download secure, searchable, full-colour digital galleys to their desktop or to devices such as the Amazon Kindle, Barnes & Noble Nook, or Kobo eReader. For university presses, NetGalley can aid in their desk/exam copy needs by allowing this process to be done faster, at lower cost and with real-time reporting on who is reading a title.
In addition to inviting existing contacts to view galleys, publishers can also list their titles in NetGalley's catalogue and approve requests from NetGalley members. NetGalley offers a range of marketing programmes to reach qualified readers via email, social networking, online trade advertising and at industry events.
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