STM publisher Elsevier has announced the acquisition of Newsflo, a London-based company that helps researchers and academic institutions to measure the wider impact of their work by tracking and analysing media coverage of their publications and findings.
Currently Newsflo tracks over 55,000 English-speaking global media sources and has the technology and network to expand to non-English language media. Newsflo applies this intelligence to mine emerging trends in the academic sector and to provide relevant media alerts. The Newsflo media monitoring capability will be integrated in the profiles of researchers using the Mendeley platform, providing individually customised evidence of societal impact of their research through media mentions. Through the ongoing integration of Mendeley with Elsevier's existing platforms, Newsflo's media monitoring feature will become an integrated part of the workflow of researchers publishing with Elsevier, along with tools such as the Article Recommender.
The acquisition is effective immediately and financial terms of the transaction are not being disclosed.
